Hello, I’m a designer based in San Diego with over two decades of experience. I design apps and websites for ambitious brands.

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tonal logo

As a Staff Product Designer on the Membership + Journey team, I led design initiatives such as Monthly Review in the mobile app, Achievement Sharing in the mobile app, and Membership Management and Retention on the Tonal Trainer and mobile app.

In collaboration with the Tonal product design team

  • UX/UI Design
  • Art Direction
  • User Flows + Diagrams
  • Interactive Prototypes
  • Motion Design
  • Data Visualization
  • User Interviews
  • Dev Collaboration + Review
gabadilla portfolio tonal
gabadilla portfolio tonal
gabadilla portfolio tonal
gabadilla portfolio tonal
gabadilla portfolio tonal
gabadilla portfolio tonal
gabadilla portfolio tonal
gabadilla portfolio tonal
gabadilla portfolio tonal
gabadilla portfolio tonal
gabadilla portfolio tonal
gabadilla portfolio tonal
nike logo

I led the design of a collection of pages on Nike.com that highlighted, categorized, and conveyed the value of Nike's Audio Guided Runs.

In collaboration with Metajive

  • UX/UI Design
  • Art Direction
  • Interactive Prototypes
  • Information Architecture
gabadilla portfolio nike
gabadilla portfolio nike
gabadilla portfolio nike
gabadilla portfolio nike
gabadilla portfolio nike
gabadilla portfolio nike
gabadilla portfolio nike
gabadilla portfolio nike
gabadilla portfolio nike
gabadilla portfolio nike
nourished logo

I provided website design concepts for Nourished, a provider of chewable, personalized vitamin stacks. Each user customizes their own gummy based on their nutritional needs and goals.

In collaboration with TM

  • UX/UI Design
  • Art Direction
  • Interactive Prototypes
  • Moodboards
gabadilla portfolio nourished
gabadilla portfolio nourished
gabadilla portfolio nourished
gabadilla portfolio nourished
gabadilla portfolio nourished
gabadilla portfolio nourished
gabadilla portfolio nourished
gabadilla portfolio nourished
acapital logo

I led the design of a new website for A.Capital Ventures, an early stage venture capital firm investing in AI and enterprise technology companies.

  • UX/UI Design
  • Art Direction
  • Interactive Prototypes
  • Information Architecture
  • Motion Design
  • Dev Collaboration + Review
gabadilla portfolio acapital
gabadilla portfolio acapital
gabadilla portfolio acapital
gabadilla portfolio acapital
gabadilla portfolio acapital
gabadilla portfolio acapital
gabadilla portfolio acapital
gabadilla portfolio acapital
tamara mellon logo

I provided website design concepts for Tamara Mellon, a disruptive luxury footwear brand that’s all about new rules, new luxury, and new shoes.

In collaboration with TM

  • UX/UI Design
  • Art Direction
  • Interactive Prototypes
  • Information Architecture
  • Motion Design
  • Dev Collaboration + Review
gabadilla portfolio tamara mellon
gabadilla portfolio tamara mellon
gabadilla portfolio tamara mellon
gabadilla portfolio tamara mellon
gabadilla portfolio tamara mellon
gabadilla portfolio tamara mellon
gabadilla portfolio tamara mellon
gabadilla portfolio tamara mellon
gabadilla portfolio tamara mellon
gabadilla portfolio tamara mellon
accel robotics logo

I led the design of a new web presence for Accel Robotics, a technology company specializing in AI-powered retail solutions and frictionless checkout.

In collaboration with the Accel Robotics design team

  • UX/UI Design
  • Art Direction
  • Illustrations
  • Interactive Prototypes
  • Information Architecture
  • Motion Design
gabadilla portfolio accel robotics
gabadilla portfolio accel robotics
gabadilla portfolio accel robotics
gabadilla portfolio accel robotics
gabadilla portfolio accel robotics
gabadilla portfolio accel robotics
gabadilla portfolio accel robotics
gabadilla portfolio accel robotics
amplitude logo

Founded in 2012, Amplitude is a leading digital analytics platform. I collaborate with the internal design team to continually improve the website with a focus on engagement and conversion. Recent metrics have shown traffic +25% and sign-ups +76% (YoY).

In collaboration with the Amplitude team

  • UX/UI Design
  • Art Direction
  • Marketing Visuals
  • Icon Design
  • Data Visualization
  • Interactive Prototypes
  • Competitive Research
  • Dev Collaboration + Review
gabadilla portfolio amplitude
gabadilla portfolio amplitude
gabadilla portfolio amplitude
gabadilla portfolio amplitude
gabadilla portfolio amplitude
gabadilla portfolio amplitude
gabadilla portfolio amplitude
gabadilla portfolio amplitude
gabadilla portfolio amplitude
gabadilla portfolio amplitude
Overview

Celebrating 20+ years of crafting memorable digital experiences.

I've spent my career doing what I love: helping amazing teams create pixel-perfect digital products. I've worn pretty much every design hat out there – from leading teams at agencies to working in-house with scrappy startups.

What gets me excited? Being right in the mix with collaborative teams where I can both guide and learn from others, while still rolling up my sleeves to do the hands-on design work I'm most passionate about.

I'm flexible too! I can work solo or integrate with your team directly. Whatever works best for your project. The goal is simple: to feel like a natural part of your team, because that's how we'll create something truly special.

Got a bold idea you're looking to bring to life? Let's chat about making it happen.

Email
I'm available for new projects
Brand Experience
  • Nike
  • Tonal
  • Amplitude
  • Medtronic
  • REI
  • Google
  • Sony
  • Yahoo
  • Audi
  • Fox Sports
  • Nissan
  • Vizio
  • ESPN
  • Lionsgate
  • Tribeca Films
  • Linkedin
  • Cisco
  • Sundance
  • Hitachi
  • Qualcomm
  • Dunn-Edwards
  • Medallia
  • PLBY Group, Inc.
  • SuperOrdinary
  • Tamara Mellon
  • Tile
  • DirecTV
  • Symantec
  • Platform Science
  • FieldLevel
References
  • Gabe is awesome. He's a rare meld of design + UX savvy and approaches his work very thoughtfully, reflecting first on the overall business goals/target audience and selectively incorporating do's and dont's from the competition. His work on Lionsgate's first streaming service, Tribeca Shortlist, garnered rave reviews internally with positive feedback from consumers.

    Drew Weaver Former SVP Product at Lionsgate
  • Gabe is a true talent. His art direction was masterful and his design ideas were unique and intuitive. He was a tremendous collaborator, problem solver, and communicator. I often provided Gabe with the thread of an idea and blank canvas — he would return with an exceptional solution. Partnering with Gabe was vital to the success of my project and arriving at a finished product that stands out from the crowd.

    Josh Kagan Founder at Superteam
  • I've worked with many designers during my career as a product leader, and Gabe is certainly among the very best professionals I’ve worked with. He's one of those people you look forward not just to seeing but to actually working with day in, day out. He's a talented designer, with a sure aesthetic sense that lends credence to his advocacy for the user experience overall.

    Mike Phillips Former SVP Digital Product at PLBY Group, Inc.
  • Gabe is one of the most talented designers I've ever worked with. From concept evolution to ongoing UI enhancements he has been such a valuable professional to work with. His ability to understand our vision and work quickly has made our company's experience with Gabe incredible.

    Brenton Sullivan Co-Founder & CEO at FieldLevel